The Impact of Strategic Readiness on Achieving Entrepreneurial Success for Universities: A Field Study at Nawroz University, Duhok, Iraq
College of Administration and Economics

The Impact of Strategic Readiness on Achieving Entrepreneurial Success for Universities: A Field Study at Nawroz University, Duhok, Iraq

College of Administration and Economics

The study investigated how strategic readiness influences entrepreneurial success within academic organizations, focusing on Nawroz University in Iraq. It addressed the central question of how strategic readiness contributes to entrepreneurial achievement, measuring the independent variable through four dimensions—organizational culture, strategic alignment, human resource readiness, and technological readiness—while entrepreneurial success was assessed via profitability, satisfaction, gratitude, and preparedness. Using a descriptive-analytical method, data were collected from 33 administrative leaders through questionnaires and analyzed with SPSS and AMOS (version 25). Results demonstrated a significant positive correlation, with strategic readiness explaining 56.1% of the variance in entrepreneurial success, underscoring organizational culture as a key driver of institutional excellence. The study concludes by recommending the systematic enhancement of strategic readiness across all administrative units to strengthen entrepreneurial outcomes.

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